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Data and information visualization (data viz or info viz) is an interdisciplinary field that deals with the graphic representation of data and information. It is a particularly efficient way of communicating when the data or information is numerous as for example a time series.
It is also the study of visual representations of abstract data to reinforce human cognition. The abstract data include both numerical and non-numerical data, such as text and geographic information. It is related to infographics and scientific visualization. One distinction is that it’s information visualization when the spatial representation (e.g., the page layout of a graphic design) is chosen, whereas it’s scientific visualization when the spatial representation is given.
From an academic point of view, this representation can be considered as a mapping between the original data (usually numerical) and graphic elements (for example, lines or points in a chart). The mapping determines how the attributes of these elements vary according to the data. In this light, a bar chart is a mapping of the length of a bar to a magnitude of a variable. Since the graphic design of the mapping can adversely affect the readability of a chart, mapping is a core competency of Data visualization.
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